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How an Anonymous Twitter Account Became a Profitable Franchise Consulting Firm

Patrick built an audience as Franchise Wolf—an anonymous Twitter account breaking down franchise deals, industry trends, and business opportunities. He had insights. He had engagement. He had credibility in the franchise space. What he didn't have was a scalable business model. His first attempt was a data-driven franchise research platform. Makes sense, right? He had all this knowledge. People wanted franchise information. Sell them research. Except nobody bought it. "I learned the hard way that prospective franchise buyers don't want to pay for data," Patrick said. "They want expert guidance. They'll pay a broker or consultant way more money for high-touch advice than they'll pay for a research subscription." That realization led Patrick to pivot. Instead of selling data, he co-founded FranDogs—a franchise consulting firm that helps people buy, sell, and scale franchise businesses. But to make it work, he needed leverage. He couldn't just trade his time for money. He needed systems, automation, and the right team. That's where Sagan came in.