How an Anonymous Twitter Account Became a Profitable Franchise Consulting Firm
Sagan
INTRODUCTION
Patrick built an audience as Franchise Wolf—an anonymous Twitter account breaking down franchise deals, industry trends, and business opportunities.
He had insights. He had engagement. He had credibility in the franchise space.
What he didn't have was a scalable business model.
His first attempt was a data-driven franchise research platform. Makes sense, right? He had all this knowledge. People wanted franchise information. Sell them research.
Except nobody bought it.
"I learned the hard way that prospective franchise buyers don't want to pay for data," Patrick said. "They want expert guidance. They'll pay a broker or consultant way more money for high-touch advice than they'll pay for a research subscription."
That realization led Patrick to pivot. Instead of selling data, he co-founded FranDogs—a franchise consulting firm that helps people buy, sell, and scale franchise businesses.
But to make it work, he needed leverage. He couldn't just trade his time for money. He needed systems, automation, and the right team.
That's where Sagan came in.
THE PROBLEM
CREDIBILITY WITHOUT SCALABILITY
Patrick had the hardest part figured out: distribution.
His Twitter audience was engaged. His content was valuable. Inbound interest was there.
But turning that into a profitable consulting business? That required solving three problems:
1. Content Production Was a Bottleneck
Patrick knew content was his acquisition engine. But producing high-quality YouTube videos, breakdowns, and social content was eating all his time.
He'd spend hours editing footage, tweaking thumbnails, managing uploads. The creative work he loved was buried under production grunt work.
2. Manual Sales and Lead Management
Every inbound lead required personal attention. Qualification calls. CRM updates. Follow-ups. Nurturing sequences.
Patrick was good at closing deals. But he was spending half his time on administrative work that didn't require his expertise.
3. No Systems for Scale
FranDogs was Patrick and his co-founder doing everything manually. Every client interaction was high-touch because they had no automation, no workflows, no leverage.
It worked at 5 clients. It wouldn't work at 50.
"I knew if I wanted to scale FranDogs, I couldn't be the only one producing content and managing the pipeline," Patrick said. "I needed to build leverage into the business model from day one."
THE SOLUTION
CONTENT + GLOBAL TALENT + AUTOMATION
Patrick's strategy was simple: use content to generate inbound leads, then build operational leverage to handle them efficiently.
Here's how he did it:
1. Content as the Acquisition Engine
Patrick doubled down on what was already working: B2B content on Twitter and YouTube.
He positioned FranDogs as the go-to resource for franchise consulting. Deep-dive industry breakdowns. Storytelling about franchise deals. Strategic insights that showcased expertise.
The content strategy wasn't about going viral. It was about consistently demonstrating authority and building trust with the right audience.
Inbound leads started flowing.
2. Hired a Video Editor Through Sagan
Patrick hired a video editor for $1,300 per month through Sagan Passport.
But this wasn't just a guy cutting clips. This was an editor who understood storytelling, pacing, and how to turn raw footage into content that actually engaged viewers.
"I didn't want someone who just followed directions," Patrick said. "I wanted someone who could take my rough ideas and make them better. Someone who understood what makes a good YouTube video."
Now Patrick focuses on recording and ideation. The editor handles everything else—cuts, B-roll, thumbnails, uploads. Patrick gets back 10+ hours a week to focus on strategy and client work.
3. Virtual Assistant for Lead Qualification and CRM
Patrick hired a virtual assistant to handle lead qualification, CRM updates, and sales outreach.
Inbound leads get screened. Qualified prospects get routed to Patrick for closing. The CRM stays clean. Follow-ups happen on time.
Patrick still does the high-value sales conversations. But he's not drowning in administrative work.
4. Automation for Lead Nurturing
FranDogs implemented AI-powered workflows for:
Automated email sequences that nurture leads over time
CRM integration that tracks every franchise prospect
Predictive analytics to assess which franchise opportunities are best fits for specific clients
The result? Higher engagement without manual effort. Prospects stay warm even when Patrick's not personally reaching out.
THE RESULTS
CONSISTENT DEALS, SCALABLE MODEL
Within the first three months of launching FranDogs with this model, Patrick achieved:
Consistent Inbound Lead Flow
Content continued to drive qualified prospects. No paid ads. No cold outreach. Just high-value content attracting the right audience.
Multiple Franchise Deals Per Month
With operational leverage in place, FranDogs could handle more clients without Patrick working 80-hour weeks. The business became profitable quickly.
Scalable Operations
The combination of global talent and automation meant FranDogs could grow revenue without proportionally increasing Patrick's workload.
High Margins
Consulting businesses traditionally struggle with margins because you're trading time for money. But by building leverage through content, offshore talent, and automation, Patrick kept margins healthy while scaling.
"The video editor alone was a game-changer," Patrick said. "I went from spending 15 hours a week on production to spending 3 hours just recording. That freed me up to focus on what actually grows the business, closing deals and building partnerships."
THE LESSON
BUILD LEVERAGE FROM DAY ONE
Patrick's story isn't just about hiring cheaper talent. It's about designing a business model with leverage baked in.
Most consultants start by doing everything themselves. They trade their time for money until they burn out or hit a ceiling.
Patrick did the opposite. He built leverage into FranDogs from the beginning:
Content for Distribution
Instead of relying on paid ads or referrals, Patrick used content to create a consistent inbound pipeline. That's leverage.
Global Talent for Execution
Instead of spending his time on production and admin, Patrick hired a video editor and VA to handle execution. That's leverage.
Automation for Scale
Instead of manually nurturing every lead, Patrick implemented workflows that keep prospects engaged automatically. That's leverage.
The result? A consulting business that can scale without Patrick working proportionally harder.
"The franchise buyers I work with wanted expert guidance, not data," Patrick said. "So I built a business that delivers high-touch expertise, but with operational efficiency that most consulting firms don't have."
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