Cathryn Lavery sold her e-commerce business to a PE firm. They laid off her team and changed the strategy. She bought it back and decided to run it differently. Through Sagan, she built a small core team with AI tools integrated from day one. She hired three people from South America: a video editor, an operations coordinator, and a customer success manager. Her approach: hire smart, hungry, coachable people who can grow with the company instead of expensive mid-level US hires who plateau. The result: a leaner business that moves faster and costs less to operate.